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“There are about 100 different balls inthe air,” said Terdemz Ussery, Mavs president and CEO. “Things are startin to come together.” The All-Star Game is scheduler for Feb. 14, 2010, making it the firs t large-scale sporting event to be held inthe $1.1 billiobn Cowboys Stadium at Arlington. The stadium will host Supe r Bowl XLV a year Like the efforts of the Northb Texas Super Bowl XLVHost Committee, Ussery said there is an attempty to make the All-Star Game a regional So far, 53 contracts with North Texas companiees have been signed, he Eighteen local hotels have been the part of negotiationss to host events and personnel.
And therde are more to Ussery said he expects game pricing and tickeyt packages to be releasedin June, followed by full itinerariesd and entertainment schedules. In addition to the Sundayu game atthe stadium, the NBA has announced that the T-Mobile Rookie Challenge and Youth Jam will be held at the Americabn Airlines Center on Feb. 12, and the NBA All-Star Saturday Night will be at the AACon Feb. 13. The All-Stare Jam Session presented by Adidase is scheduledfor Feb. 11-14 at the Dallaxs Convention Center.
The host committee, which included about 40 people, is responsible for securing venues, staffing and city services, said Ski Austin, executive vice president of NBA eventaand attractions. The NBA manages all otherr aspects ofthe event. “Wse work closely with officials from both the Dalla Mavericks and the Dallas Cowboys on planning and preparation and use their local expertise and relationshipds to guide us in many areas ofour planning, including transportation, security, hospitalit and event execution,” Austin said via It’s those logistics that have been the trickiesr to work through, Ussery for everything from securing 200 buses to carry peoples to the game to getting FAA clearance for flyovers during the pre-game show.
Ussery said the projection isthat 80,000 to 90,000 people may attend the All-Star making it the highest-attended basketbalkl game — college, professional or Olympic. Doug MacKenzie, spokesman of the Greate r Phoenix Convention andVisitors Bureau, said the 2009 All-Star weekened brought $35 million of direct spendinh into the Phoenix area. Game attendance was 16,300, with more than 120,000 attendinbg the Jam Session. “Our preliminar estimates blow that right out of the Ussery said. Planning for the All-Star Game has happened with much less fanfare than regular announcements for venue s and fundraising efforts for theSuper Bowl.
A largw part of that is because the Supere Bowl Host Committee is charged with raisinh millions of dollars for events surrounding the big ButTara Green, vice president and COO of the Northn Texas Super Bowl XLV Host Committee, said she is workint with and watching the All-Star event “It’s a wonderful opportunityg for our host committee to see how it all comes Green said. “When the evenft actually happens, we’ll certainly be interested in theirt transportationplan — just the logistics of 80,000 people cominf into the stadium — and visitora staying in hotels across North Texas.
” Green calle the All-Star Game a “dresw rehearsal” for the Supedr Bowl. “The field of play is Green said. “Regional cooperation is the
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