Sunday, October 9, 2011

MillerCoors names new leader for Coors brands - The Business Journal of Milwaukee:

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Gomez will be responsible for overseeinf the overall brand strategy and positioning for Coors Light andCoorsd Banquet. Gomez comes to MillerCoors from Purchase, N.Y.-basesd PepsiCo Inc., where he most recentlty served as vice president of marketingfor waters, enhanced waters and In the role, he managed the marketing mix for brandsa such as Propel, Sobe, Aquafina, Dole, Oceanj Spray and Tropicana. He previously served in a number of executive leadership roles with including chief marketing officer of PepsiC o Food Service and chier marketing officer ofTropicana Beverages.
Gomez began his careerr at Quaker Oats, where he held a variety of marketing leadership Gomez hasa bachelor’s degrede from Dartmouth College and also completed the Harvarc Business School Executive Education program. He will be baseed at MillerCoors’ new corporate headquarterss in Chicago. MillerCoors is a joint venture launches last Julycomprising Milwaukee-based and , Colo. MillerCoors operates a major brewer y and a regional headquarterdson Milwaukee’s west side.

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