Embarq, CenturyTel will become CenturyLink after merger - Nashville Business Journal:

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billion sale to closes, expected this month. The rural phone companies on Tuesday announced the plannerd name and logo for thecombinedr company. CenturyLink will retain the CenturyTel (NYSE: CTL) trading “Our new brand name was selected because our customers and employees told us it reflected a compan thatis forward-looking and committed to linkinv the country together,” CenturyTel CEO Glen Post III, who also will be chiefc executive of CenturyLink, said in the The company will begin operating under the new brand immediately upon closing the deal.
In the followingg months, markets will be converted to the new with customers being notified in advance and the name being added tocompany signs, vehicleds and marketing materials. The logo is intendec to represent the power of connecting people and businessess to one another and tonew opportunities, locally and the release said. Overland Park-based Embarq (NYSE: EQ) and based in Monroe, La., are — from the before the deal can The headquarters will be in A Denver brandconsultint agency, , helped develop the new brand name and logo, the release said. Together, the two companiesw will have about 7.
5 million access more than 2 million broadband customer and morethan 400,000 video subscribers. will . Embarqa ranks No. 3 on the Kansas City BusinessdJournal ’s list of area public companies.